For those that are unaware of Brendan Behan's famous quote, here's a little treat: "There's no such thing as bad publicity".
I wonder if that's what the Queen's press team are saying this morning.
Within hours of the Queen's facebook page going live, over 360 images have been uploaded by the public, and it has to be said that some of them are not that flattering.
Now, I have nothing against the Queen, but in a Rangers shirt? Doesn't she know she should be wearing the hoops? (That's Celtic for all you non football fans)
If that one didn't tickle you, how about this? Your Royal Highness sporting England's national kit and face paint.
Despite the obvious disrespect for the Queen, is this really bad publicity? Just think how many newspapers will be covering this story within the next few days and just how many people will fancy going online and logging onto the Queen's facebook for themselves.
In my eyes, this is PR gold! The Queen is already a huge PR asset to our nation, surely our largest source of tourism income, and now she's online doing everything from a spot of corgi hunting to flipping burgers at Macdonald's.
Now let's put the funny stuff aside. Although the edited images of the Queen are rather funny, her facebook page has also been used a platform for slagging matches between her supporters and anti-royalists. It has also been used for supporters of the IRA to post hate images against England and also get their beliefs across on a global scale. This is clearly something that was unpredicted by the press officers and one that needs to be amended as soon as possible.
In today’s world PR students are told to ensure their online lives are kept as professional as possible to ensure potential employers don't see last weekend's binge on alcohol. You'd have thought the royal press team would have pre-empted the onslaught of photoshopped images and anti-royalist hate messages and changed some of the privacy settings to ensure a playground for hate wasn't created.
Let's see how long it takes for this to be amended.